(Updated June 2016)

Population projections indicate Hispanics will make up the largest growth in population in the coming decades. This Field Guide provides resources and statistics, materials in Spanish and Spanish eBooks to assist REALTORS® with their Hispanic clientele. (A. Siudzinski, Senior Library Information Specialist)


E - EBSCO articles available for NAR members only. Password can be found on theEBSCO Access Information page.


NAR Spanis​h Language Items

Workplace Spanish for Real Estate—(Item 141-212).

Energy Savers: Tips on Saving Energy & Money at Home—(Item E135-62).

NAR 2016 Code of Ethics in Spanish [PDF]

Why Rent When You Can Buy—(Item E186-95).

What Everyone Should Know About Equal Opportunity in Housing—(E166-796).

NAR Spanish Public Awareness Campaign materials, (National Association of REALTORS®).


Marketing Tips

Marketing to Hispanics takes skill, insight(link is external), (Fried on Business, 2014).

5 powerful tips to boost your website for the Hispanic market(link is external), (Orlando Business Journal, June 2, 2014).

Data points: Marketing to Hispanics(link is external), (AdWeek, May 13-19, 2013). E

How to work with the fastest-growing consumer group, (REALTOR® Magazine, Feb. 2011).

Case study: marketing to upscale Hispanics — the why and how(link is external), (Marketing Executives Networking Group, Mar. 26, 2014).

National campaign aims to boost faltering Hispanic household wealth(link is external), (Arizona Daily Star,Feb. 10, 2014).

Hispanics, blacks facing hurdles in homeownership(link is external), (Pittsburgh Post Gazette, Jan. 21, 2014).


Statistics, Studies & Reports

Statistical portrait of Hispanics in the United States, 1982-2013(link is external), (Pew Research, May 12, 2015).

2014 State of Hispanic Homeownership(link is external), (National Association of Hispanic Real Estate Professionals, 2015).

State of Hispanic Homeownership, 2013(link is external), (National Association of Hispanic Real Estate Professionals, Apr. 2014).

What Home Buyers Really Want: Ethnic Preferences(link is external), (National Association of Home Builders, Apr. 1, 2014).

Baseline household projections for the next decade and beyond(link is external), (Harvard Joint Center for Housing Studies, Mar. 2014).

Hispanics: a key driver of future homeownership demand(link is external), (Fannie Mae, Oct. 17, 2013).


Consumer Websites & Resources in Spanish

A Guide to Mortgage Products – Spanish(link is external), (Federal Reserve Bank of Boston).

Sioux Falls, SD, Spanish Home Buyer Website(link is external), (Sioux Empire Housing).

HUD website in Spanish(link is external), (Espanol.HUD.gov)

Freddie Mac resources in Spanish(link is external), (FreddieMac).

English/Spanish Glossary(link is external), (Fannie Mae).

Spanish 'Predatory lending brochure'(link is external), (HUD).


eBooks & Other Resources

Books, Videos, Research R​eports & More

The resources below are available for loan through Information Services. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Services at 800-874-6500 for assistance.

Actitud de vencedor, (Kindle, Adobe ePub)

Business Across Cultures, (Kindle, Adobe eReader)

Cross-Cultural Selling For Dummies®, (Kindle, Adobe eReader)

Dile Adios a Tus Temores, (MP3 audiobook)

Global Etiquette Guide to Mexico and Latin America, (Kindle, Adobe eReader)

Grandeza para cada día, (Kindle, Adobe ePub)

Guia Esencial para los Contratos de Arrendamiento de Bienes Raices, (Adobe PDF)

Hispanic Marketing, a Cultural Perspective, (Adobe eReader)

How to Say It®—Doing Business in Latin America—A Pocket Guide to the Culture, Customs and Etiquette, (Kindle, Adobe eReader)

Las mujeres y el dinero, (Kindle, Adobe ePub)

Marketing Social (Adobe PDF)

Multicultural Manners, (Kindle, Adobe eReader)

Piense y hágase rico, (MP3 audiobook)

Practicando el poder de ahora, (Kindle, Adobe ePub, Adobe PDF)

Queremos que seas rico, (MP3 audiobook)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Services. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Services at 800-874-6500 for assistance

Spanish for Real Estate Agents(link is external), (Chicago, IL: Command Spanish, Inc., 2005). HD 1375 C73

English-Spanish real estate dictionary(link is external), (University Press of America, 1986). HD 1375 J15e

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Cross-Cultural Business Etiquette

Field Guide to Fair Housing

Information Services Blog

Community & Consumer Resources

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