I’m hearing some really interesting ideas from the communications directors of state and local REALTOR® associations for how to get more traction on social media. They’re at the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., discussing things they’ve tried over the last year to target their message to their membership. I’m finding that their suggestions could work well for the average agent in trying to hone their own message to their clients. Here’s some of what they’re sharing:
- Instead of posting a link to a long market report or blog post, take the most important nugget of information and present it in a visual manner for your audience.
- Record a speaker you’re enthused about at a meeting you’re attending, and turn it into a podcast. It’s an easy way to get content on a monthly basis.
- Don’t be afraid to post GIFs to your Twitter or Facebook timelines. They’ll show you have a personality among all the real estate information you’re disseminating.
- Upload videos directly to Facebook rather than putting them on YouTube, then sharing the YouTube videos to your Facebook account. They’ll be more likely to show up in your followers’ news feeds.
- Videos that are two minutes or longer probably won’t be watched by too many people. Instead, break down a topic into four or five visual elements instead of posting a long video. Quick hits will get more attention.
- But if you’re posting a meeting notice about an upcoming seminar you’re hosting for clients, do it in video format so you can explain what attendees will get out of it. Just keep it short.