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NHORA SCC Launches Road to HomeOwnership Workshop
Published On 6/7/2018
The first phase of this new workshop will train our REALTOR members on how to use local and state down payment assistance programs. Phase two will consist of a traveling first time homebuyer workshop focused on providing education about these programs and create opportunities for the community to familiarize themselves with all DAP programs.
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Unity Council Homeownership Center closure announcement
Published On 6/7/2018
Today we were saddened to learn the Homeownership Center closed its doors and hope that the deserving families will find alternative sources of assistance in obtaining their home through other HUD approved housing agencies. We wish those who were a big part of their effectiveness much success in their future endeavors.
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Does DIY Apply to Buying a House? Young People Might Think So
Published On 6/7/2018
One of the side effects of digital communication is it can make people slow to get out from behind their screens to talk to someone face-to-face. Maybe you’ve noticed it with people you know, particularly young people who’ve grown up with technology.
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650,000 Leave Prison Each Year: Impact on Real Estate
Published On 6/7/2018
Almost a third of Americans—100 million people—have a criminal record, and 650,000 are released from prison each year, adding to the total.
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Moving Business to a New and Greater Level
Published On 6/7/2018
To succeed in any business, you can’t be afraid of change. In the following interview, Gregory Kelly, Joe Vorwerk and Thad Boyd of Sellstate Next Generation Realty talk staying profitable and moving forward.
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6 Things Professional Burglars Don’t Want You to Know
Published On 4/26/2017
Even though a burglary occurs every 20 seconds in the U.S., you can still protect yourself without installing top-dollar security features.
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Premium Service That Goes Beyond Experience: It Takes Practice
Published On 3/6/2017
Many real estate professionals have graduated from the “school of hard knocks” or some form of “OJT,” on the job training, with a trail of successes and failures and a string of transient mentors along the way, months or even years after they have obtained their real estate license.
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5 Habits That Boost Productivity, Generate Leads and Success
Published On 3/6/2017
Many people want to know the secret to success. In reality, there is no secret to reaching lasting success; however, if you take a hard look at your habits, you’ll see what’s holding you back from becoming more successful. Our habits—those things we do automatically every day—can either help or hinder us on our journeys to achieving our goals. While we may create goals to be more productive and generate more leads in order to be successful, our bad habits often act as barriers to reaching our goals and our true potential. What habits do the most successful people share? Here are five good habits to adopt this year.
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REALTOR® Designation Awareness Month Highlights the Importance of Continuing Education
Published On 3/6/2017
Recognized annually in the month of November, REALTOR® Designation Awareness Month was established to encourage members of the National Association of REALTORS® (NAR) to start or complete an officially endorsed designation or certification through NAR or one of its Institutes, Societies and Councils.
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A Heartwarming Reminder of Why You’re in This Business
Published On 2/27/2017
Heather Christie, associate broker at Berkshire Hathaway HomeServices HomeSale Realty in West Lawn, Pa., has written a beautiful piece that will speak to any real estate professional who’s dealt with a painful transaction. She worked with sellers who had fallen on hard times and had to sell their home last fall after 30 years living there. They were emotionally fraught, but Christie was their guiding light. Here’s what Christie writes about her experience:
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How to Help Combat FSBOs
Published On 2/27/2017
“For sale by owner” is increasingly popular for homeowners who think they know better than a real estate professional (or are looking to cut costs) and opt to sell their house without the aid of a professional.
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REALTOR® Leader Dealt With a Nightmare Email Scam for a Year
Published On 2/16/2017
Wire fraud schemes have been a hot topic in the real estate industry lately. But one real estate pro says she’s been caught up in a different kind of nightmarish scam — one that victims can do virtually nothing to prevent.
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How Will You Make Your Mark in 2017?
Published On 1/7/2017
Here we are at the beginning of a new year once again, and you’re probably already thinking about how to make 2017 even better than 2016.
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10 Articles You Found Most Useful in 2016
Published On 12/22/2016
We at REALTOR® Magazine are always looking for tips and insights into the real estate business to share with you in hopes of improving your odds of success. This year, we hit a nerve with a few interesting stories covering topics such as verbal missteps with clients, social media posts that could land you in hot water ethically, and underlying tensions between brokers and team leaders, among others. These 10 features were the most popular on our website in 2016; did they help you learn something about your business?
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The Importance of Culturally Competent Mortgage Professionals
Published On 10/24/2016
Home-buying season is in full swing and with more homes expected to hit the market, it should be a busy season. If 2016 shapes up to be like 2015, we can expect about 32 percent of the homebuyers to be first timers, according to the 2015 NAR Home Buyer and Seller Generational Trends Report. How are these first-time homebuyers unique in comparison to past generations of buyers? Many of them will be Latino.
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Elephant in the Room: 5 Tips for Working with Unrealistic Sellers
Published On 10/20/2016
There’s nothing more frustrating as an agent than putting a lot of time, research and effort into a listing, only to have the seller insist on overpricing the home.
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Redefining the Real Estate Experience
Published On 10/17/2016
Listen. Plan ahead. Stay humble and hungry and grateful. These are the words Dan Forsman, CEO of Berkshire Hathaway HomeServices Georgia Properties lends to budding real estate agents. Read the following interview for more insight.
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What Would You Do If Your Elderly Client Was Being Abused?
Published On 8/2/2016
One in five seniors falls victim to financial abuse, whether that’s by family members or outside sources, and only a fraction of those cases are reported, according to a 2015 Consumer Reports article. Real estate fraud is a part of that abuse. So as a practitioner, what’s your role and what should you do if you sense your elderly client’s family is trying rip them off in a real estate transaction?
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Marketing Essentials to Build Your Business
Published On 7/11/2016
For the last 15-plus years I have been working with real estate agents and brokers across North America to create and implement marketing strategies to build their businesses. The most common factor I find when we begin this process is simple: hardly anyone has a working plan or budget for marketing. This single step is critical to your marketing success because it helps you benchmark success and measure your results.
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Property Management: Disruption-Free Software Changes
Published On 7/7/2016
Vince Coley of property management software company AppFolio talks about ways to replace your software without disrupting workflow in an upcoming webinar.
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Working Together to Thrive and Grow
Published On 7/6/2016
Success in real estate doesn’t happen by accident. In the following interview, Joyce Delery, Anne Delery Comarda and Marty Brantley of Engel & Völkers New Orleans discuss innovation, motivation and collaboration.
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Confessions of a 20-Year Homeowner
Published On 7/6/2016
My oldest son turned 20 this year. In addition to realizing I’ll no longer be able to say, “I have two teenagers,” and that I’m probably not going to be his number-one concert buddy anymore, something else hit me on Jack’s birthday—the realization that we’ve now lived in our home for 20 years. Our first home had quietly turned into our only home.
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Orlando REALTORS® Lend Support to Shooting Victims
Published On 7/5/2016
In the aftermath of the tragic June 12 shooting at Pulse nightclub in Orlando that killed 49 people — the deadliest mass shooting in U.S. history — one local REALTOR® opened his heart and his properties to bring victims and their families some comfort in mourning. Now his efforts have inspired the Orlando Regional REALTOR® Association to join the call.
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Building a Brand for Success
Published On 7/4/2016
During real estate conversations taking place at conferences and in boardrooms across America, the topic of brand often takes center stage. How can you build a brand? How do you sustain it? How do you make it grow? While there isn’t one simple answer to any of these questions, there are many different approaches to tackling the challenges and rewards associated with building a brand.
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DIY Garden Beds the Whole Family Can Help With
Published On 7/3/2016
What’s a surefire way to get kids to eat their vegetables? Heap their plates with homegrown bounty plucked right from the backyard.
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Building Relationships
Published On 6/30/2016
In the following interview, Tonya Callies, a broker with Windermere Group One Tri-Cities in Richland, Wash. discusses the importance of building relationships with her agents, her clients, and more.
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Three Surefire Methods for Making the Most of Your Open House
Published On 6/27/2016
Looking to make the most of your open houses? The following three tips can help up your open house game.
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Infographic: What Sellers Should Know About Green Upgrades
Published On 6/24/2016
Everybody knows energy efficiency is rising in importance among today’s buyers, but if you’re a seller looking to make your house more appealing to a more environmentally conscious generation of home buyers, what kinds of eco-friendly projects should you focus on? HomeSelfe, an app that allows home owners to do a DIY energy audit of their homes, offers this handy infographic based on their research about what efficient features buyers want and where sellers should focus their energy, so to speak.
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Generate More Leads with These Four Video Ideas
Published On 6/23/2016
To make sure you stay top-of-mind, it’s important for real estate agents to stay on top of the newest technologies and popular methods for getting and staying in contact with clients and prospects. A great way to connect with clients is through video marketing.
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3 Ways to Buy Real Estate with a Small IRA
Published On 6/21/2016
With the popularity of Real Estate IRAs gaining ground, it’s important that you, as a trusted real estate advisor, stay up to date on this topic. Clients in your database that have retirement wealth may look to you to provide more information about investing in real estate. I am always sharing important information on this topic with agents, including this particular key insight: your clients do not need to have the full cash amount in order to invest in real estate with retirement dollars. If a client has a small IRA, there are a few paths they can follow.
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Drone Delivers Listing Agreement
Published On 6/21/2016
You’d probably send a listing agreement to your client by email or give it to them in person. But Russ Russell, CCIM, broker-owner of Russ Russell Commercial Real Estate in Huntsville, Ala., decided to deliver one by drone.
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Agent Turns Online Marketing Videos Into Comedy Sketches
Published On 6/18/2016
Agent Turns Online Marketing Videos Into Comedy Sketches
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A Brokerage Built on Teamwork and Integrity: Surterre Properties
Published On 5/30/2016
For Surterre Properties’ co-founders Gary Legrand and Paula Ansara-Wilhelm, a successful real estate company is built on far more than sales and service excellence. It’s built on integrity, inspiration, and on caring not just for clients and agents, but for the planet that supports us all.
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Instagram Tips You Need for Your Real Estate Business
Published On 5/27/2016
Social media isn’t just about amusing cat videos. Consumers are turning to social media for ideas, insights, and solutions. Getting involved in the social media conversation means leveraging a platform on which to share your expertise as an industry leader and showcase your inventory. While Facebook and Twitter are social media staples, there are other major platforms available to reach your target audience. Instagram is one such platform – owned and operated by Facebook – on which to launch your presence. Over 90 percent of Instagram users are under the age of 35 and over the age of 18, making it an ideal platform to interact with first-time homebuyers and potential first-time home sellers.
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Spotlight: The World’s First Complete Real Estate System: Sellstate Realty
Published On 5/27/2016
It isn’t easy to successfully challenge a traditional business model—even when your proposed alternative may bring about better returns. But for Arthur (Art) Darmanin and Neil Cresswell, who founded Sellstate Realty Systems Network, Inc. in Fort Myers, Fla., in 2002, that was both the goal and the vision: a national real estate franchise with the tools and programs to attract an elite corps of brokers and agents, and to provide these exceptional few with a better way to take their business to the next level.
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5 Secret Strategies to WOW the Seller and Win the Listing Every Time
Published On 5/27/2016
Have you ever thought about how a listing appointment is much like a job interview? You would never show up to a job interview without a resume, the capability to discuss your plan of action to tackle the job, and testimonials on your expertise and suitability for the job. Why wouldn’t you do the same type of preparation for a listing appointment, when you’re essentially applying for the job of listing and marketing a property?
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Automated Valuation Models: What You Should Know
Published On 5/27/2016
Technology continues to change the landscape of modern business, and the world of real estate appraisal is no different. You’ve probably had experience with websites and apps that let you find homes for sale in a given neighborhood and then give an estimate on the home’s market value. That value is driven by an automated valuation model, or AVM.
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5 Ways to Connect with Millennial Clients
Published On 5/27/2016
The best way to connect with a client will always vary based on their preferences. But for those seasoned agents working to appeal to a millennial client, a lot can get lost in the age gap. Below are a handful of ways to come off as hip and happening to your younger clientele.
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Why Can’t Borrowers Refinance Their Student Loan Debt?
Published On 5/20/2016
Refinancing the mortgage on your house can sometimes make the difference between keeping your house and losing it to foreclosure. You might wonder why people who are paying back student loan debt can’t do the same.
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The Ins and Outs of Emerging Markets
Published On 5/13/2016
Power brokers breaking it down, discussing emerging markets at the REALTORS® Legislative Meetings & Trade Expo in D.C. this week. What could be cooler than that? (What can I say? I love real estate.) I should note that while the session was called, “Expand Your Horizons, Boost Business: Understanding and Capturing Emerging Market Business,” the panelists all agreed that these markets have already emerged.
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Better Ways to Connect With Your Followers on Social Media
Published On 5/10/2016
Better Ways to Connect With Your Followers on Social Media
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Are Renters Saying There’s Market Trouble Ahead?
Published On 5/4/2016
When it comes to residential real estate, young households are the canary in the mineshaft. It’s a sign of market health if they’re able to find affordable houses to buy and also obtain financing. If homes aren’t available and financing is hard to get, markets can’t thrive. Move-up buyers, as important as they are, simply can’t carry markets on their own; you need a pipeline of first-time home buyers, because they’re your move-up buyers of the future.
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Largest Affordable Housing Event!
Published On 6/18/2015
This Saturday, June 20th, marks another year for the San Francisco Housing Expo at the St. Mary's Cathedral, the largest in Northern California with many workshops, several bus tours visiting properties around the city, and over 40 exhibitors will be participating around many of the Down Payment Assistance programs for first time home buyers.
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NHORA 2015 Installation of Officers’ Ceremony and Mixer
Published On 2/24/2015
Join us for our official 2015 Installation of Officers and Directors! California Senator, Jerry Hill, will be our distinguished guest for the event and you will not want to miss this exciting networking opportunity with key Elected Officials, Industry Partners and Housing Advocates!
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Board of Directors 2014 Installation Ceremony
Published On 5/2/2014
Come meet and greet our newly elected leaders who will share upcoming and key initiatives.
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2014 Housing Resource Fair
Published On 5/2/2014
Join us during the opening event, the first of two "Housing Resource Fairs" during the Housing Leadership Council of San Mateo County Affordable Housing Week!
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Homeownership ¡Si Se Puede!
Published On 4/2/2013
The late great Cesar Chavez was an advocate for U.S. Farmworkers and his legacy lives on today in the many who fight for justice in a variety of industries, including Housing.
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NHORA Leaders Lead in 2013
Published On 3/28/2013
The National Hispanic Organization of Real Estate Associates (“NHORA”) is reaching milestone after milestone through the dynamic leadership of its passionate members.
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What’s Happening at a Chapter Near You!
Published On 5/12/2012
What’s Happening at a Chapter Near You!
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H.A.R.P. 2.0 – Home Affordable Refinance Program
Published On 5/12/2012
H.A.R.P. 2.0 – Home Affordable Refinance Program
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San Diego Union Tribune; Hispanic Population Growth Impact on Housing in San Diego
Published On 6/27/2011
The San Diego Union-Tribune published an article today addressing the latest Census numbers and the Housing impact in the San Diego Area. Among those quoted was Luis Mendoza, San Diego NHORA chapter president.
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NHORA San Mateo; Latino Bay Area Housing Report – Status and Impact on Todays Housing Market
Published On 4/9/2011
NHORA San Mateo; Latino Bay Area Housing Report – Status and Impact on Todays Housing Market
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National Leadership Council and 2011 President Patricia Lindo; a Historic Day for NHORA
Published On 3/5/2011
The NHORA National Leadership Council was formally installed into office at the official ceremony held at Saint Mary's Cathedral in San Francisco, Ca. NHORA Chapter Presidents and Immediate Presidents from three west coast states who have demonstrated exemplary commitment to our mission and founding documents took their oath of office and committed to taking their talents to the next level:
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PRESS RELEASE – NHORA Celebrates One Year Anniversary- Installs National Leadership Council
Published On 2/20/2011
Real Estate Professionals organize a trade association to elevate professional standards and promote commerce through sustainable home ownership in the Latino community
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What NHORA San Diego President had to say at CA Association of REALTORS meetings in San Diego
Published On 2/18/2011
The California Association of REALTORS recently in met in San Diego for of their scheduled meeting and one of the highlights was a presentation by Luis Mendoza, President of the NHORA San Diego Chapter.
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NHORA San Francisco President Ed Diaz invites participation among
Published On 2/1/2011
San Francisco NHORA President Ed Diaz has a passion for his community and in his leadership role created this video to invite the real estate and business community to participate in the local chapter.
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NHORA San Diego leadership finalize 2011 strategic plan to educate consumers.
Published On 1/26/2011
NHORA San Diego leadership spent most of the day on Tuesday January 26th to finalize their 2011 strategic plan for the San Diego area.
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NHORA Vice-President Hilda Ramirez hosted Real Estate Bar Camp C.A.R. EXPO 2010
Published On 1/23/2011
“REBarCamp”
REBarCamp is a full day conference assembled of sessions/conversations lead by real estate professionals who are using technology for their business. In this unique Peer to Peer setting, REALTORS® can share firsthand what is working and producing results.
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NHORA, City of San Jose, and Santa Clara County Housing Trust Neighborhood Stabilization Program
Published On 1/23/2011
NHORA of Santa Clara County joined forces with the Santa Clara County Housing Trust and the City of San Jose Housing department to launch a series of Homebuyer Education Seminars on Neighborhood Stabilization Program Funds and other down payment assistance opportunities.
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NHORA delivers at Tech Tuesday
Published On 1/22/2011
NHORA® National President Richard Gonzalez presented a session at Tech Tuesday at California Association of REALTORS® EXPO 2010. Mr. Gonzalez discussed Video Essentials for Today’s Real Estate Professional. Mr. Gonzalez educated REALTORS® throughout the State about the hardware and equipment needs for those who wish to become the ultimate REALTOR® 2.0.
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Gema Smith, passion for her community and visionary leader
Published On 11/14/2010
Gema's career began as a loan officer in the late 80's and has continued to grow "I knew all along that I wanted to make a difference in my community" explaines Gema "and in 2010 I was given the opportunity to be part of NHORA".
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NHORA CELEBRATES HISPANIC HERITAGE MONTH WITH LAUNCH OF NEW SAN DIEGO CHAPTER
Published On 9/14/2010
NHORA will celebrate the kickoff of Hispanic Heritage Month on Wednesday, September 15, 2010 with the launch of its new San Diego Chapter. Feliz Fiestas Patrias!
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You Make the Difference in NHORA – ¡Usted Hace La Diferencia!
Published On 9/13/2010
Over the years I’ve noticed that those individuals who start by asking a trade organization “what benefits do you offer your members?” are the ones who most likely benefit least from their membership. The best results come to those who start the relationship by saying “how can I get involved in helping the association carry out its Mission and Vision”.
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